Ever struggle to come up with a catchy title for your blog post or email?
You’re not alone. That’s exactly why I keep a swipe file filled with headlines that stopped me mid-scroll. These aren’t just good ideas—they’re proven patterns that work again and again.
What I’ve learned is this: the best blog title frameworks follow a clear formula. You don’t have to come up with something brand new every time. Just use what works, tweak it to fit your topic, and hit publish.
To help you get started, here are 10 of my favourite blog title frameworks. They also work great as email subject lines and social media hooks. Each one comes with a real example and a quick note on why it’s effective.
You Can Change [Something] in [Time Frame]… Here’s How
Example: You Can Change Your Finances in 6 Months… Here’s How
This one makes a clear promise of transformation. It’s quick, believable, and creates curiosity with “Here’s How.”
How I [Did Something] (with Proof or Results)
Example: How I Took Notes in High School (to get STRAIGHT As)
People love real stories with results. This title shares a personal win and hints that others can do the same.
[#] Things I Did to Stop [Frustrating Outcome]
Example: 8 Things I Did to Stop Wasting My Evenings After Work
This combines the power of a list with a common pain point. The format makes it easy to scan and practical to apply.
[#] Forgotten [Things] [Group] Used That NEED to Come Back
Example: 15 Forgotten Vegetables Your Grandparents Grew That NEED to Come Back
It blends nostalgia with urgency. Readers are drawn in by the idea that something valuable has been lost.
When [Problem Happens], Don’t [Typical Advice] – Try This Instead
Example: When Helping an Upset Child, Don’t Talk – Try This Instead
This format turns common wisdom on its head. It teases a better approach, which makes people want to learn more.
[#] “Good” Habits That Actually Made Things Worse
Example: 5 “Healthy” Habits That Kept Me Fat
This one grabs attention by flipping expectations. It challenges assumptions and encourages clicks through curiosity.
How to STOP [Big Problem] in [Short Time Frame] – GUARANTEED!
Example: How to STOP a Dog Attack in 3 Seconds – GUARANTEED!
It’s bold, specific, and speaks directly to fear. The time frame and guarantee make it hard to ignore.
Avoid These [#] [Things] At ALL Costs
Example: Avoid These 3 Cabinets At ALL Costs
This format uses urgency and fear of mistakes. People click because they don’t want to do something wrong.
The Quick Guide to [Topic]
Example: The Quick Guide to Baseball Pitch Grips
Short and helpful. Perfect for busy readers who want a fast, useful read without digging through fluff.
[#] Signs You’re WAY Above Average (Shocking [Niche] Stats!)
Example: 7 Signs You’re WAY Above Average (Shocking Money Stats!)
This one taps into ego and curiosity. People want to know where they stand—and they love being “above average.”
Wrap-Up: Save These Blog Title Frameworks
If you ever feel stuck, go back to these blog title frameworks. Whether you’re writing a blog post, email, or even a YouTube title, these formulas give you a strong place to start.
Even better? Start saving titles that grab your attention. Over time, you’ll build your own swipe file full of inspiration and headline gold.
Got a title you’re working on? Drop it in the comments—I’d be happy to give you feedback!
